Bogotá · Enterprise Haus
Juicehaus Comes Home to Bogotá
Alex Arrieta left Bogotá at nine years old. Now Juicehaus is going back.
Alex Arrieta left Bogotá at nine years old. Now Juicehaus is going back, not as a newcomer, but as a relaunch rooted in the city where his story began. In Colombia, fresh juice isn't a wellness trend. It's part of everyday life. Juicehaus brings something different to that tradition: live, unpasteurized juice, fresh-pressed to order and built around how your body works, never from pre-blended purées.
Enterprise Haus, our holding company in Bogotá, leads the relaunch with a local team that has already made Juicehaus juices from our menu with nothing more than the recipes and a few phone calls. We're building relationships first, partnering with host businesses for shop-in-shop locations and with retailers for bottled juice.
Why Haus
A city built to last.
Alex's great-grandfather was the caretaker of a cemetery in Bogotá owned by a German family. Between the world wars, German immigrants and Colombian businessmen built in Bogotá: SCADTA, founded in 1919, was the first airline in Latin America and the ancestor of today's Avianca. Leo Kopp, still remembered as "Don Leopoldo," founded the Bavaria brewery and backed the growth of a workers' neighborhood, La Perseverancia. That belief in building things that last is why the company leading the Juicehaus relaunch is called Enterprise Haus.
En español
Juicehaus vuelve a casa. Nuestro fundador, Alex Arrieta, salió de Bogotá a los nueve años. Hoy regresamos con jugos vivos, sin pasteurizar y prensados al momento, pensados para nutrir la mejor versión de ti. Enterprise Haus, nuestra empresa en Bogotá, lidera este relanzamiento con un equipo local y alianzas con negocios anfitriones y tiendas. ¡Salud!